Aspiring video content creators are taught many skills; unfortunately, pitching their ideas is rarely one of them. The deciding factor that separates you from a great job (or gig) and being unemployed is the power of your next pitch. Now that we’re clear on what’s at stake, here are some ideas to make sure you have a killer video pitch.
A “pitch” is when you present your ideas to a group of decision-makers. Usually, they will have given you an idea of what they are looking for and possibly a budget; that leaves the rest up to you. You come up with the ideas and present them. It sounds easy, but if you’ve ever tried to convince anyone of anything, then you know there’s more to it than that. Your pitch comes down to three things; creative ideas, fundamentals of building the pitch, and the power of persuasion.
#1. Your Creative Process Using Mood Boards
With your spec sheet in hand, it’s time to get the creative juices flowing. The first way you can use mood boards to advance your video content career is to brainstorm. A mood board can content ideas in visual form and allow you to build on colors, ideas, and themes. You can add photos and text to tie everything together. This first mood board is for your eyes only, so go wild with it; nothing is off-limits.
#2. Fundamental Pitch Building Blocks
Your pitch needs to include a few other things besides your basic ideas, such as a pitch deck for presentation. A pitch deck is a mix of writing, images, and video examples, usually presented with PowerPoint or KeyNote. You might also have a storyboard. A storyboard is useful if the video is long or complicated. It looks a little like a comic book and outlines the main plot points. If your client included a budget in your specs, it would be a good idea to outline how you expect to fit your video production into that budget. A budget isn’t always included in a pitch, and it could give you an edge over your competition.
#3. Client-Focused Mood Boards For Emotional Persuasion
Human beings are emotional creatures. We can’t help it; there’s no fighting evolution. Please take advantage of that with a client-focused mood board that helps inspire them to embrace your creative ideas. Mood boards pluck at our heartstrings because they represent themes and ideas with visual images. Many people feel a more immediate emotional connection to images than words on a page. When people can see the colors, patterns, and themes displayed right before their eyes, they will have an easier time understanding and accepting your ideas.
A digital mood board like Moodzer makes it even easier for you to slide your board into a digital presentation. You can also use it collaboratively with a team if you don’t work alone.