January 4, 2021

The Importance and Value of Mood Boards for Modern Interior Design

Ocean Vibe Mood Board

The Importance and Value of Mood Boards for Modern Interior Design

It’s surprisingly easy to get interior design wrong but a competent designer will know that managing expectations can make all the difference with their clients. In other words, it’s crucial for designers to communicate ideas and illustrate their vision in a way that clients can understand and appreciate.

However, not every client can think like a designer and imagine the reality of whatever ideas they might have in mind. It’s true, and many designers struggle to communicate their ideas through words alone which means it’s often impossible to gauge how clients might feel about a particular concept.

But how can interior designers bridge the gap between ideas and expectations? Let’s take a look at mood boards and how these visual presentations can help with interior design.

Contemporary Mood boards

The Role of Mood Boards for Interior Designers

In case you might be asking yourself, mood boards are often used by artists, photographers, and designers to illustrate a specific style they wish to convey. They mostly consist of text and images and these components are used to create a collage that illustrates the appearance of a concept.

At the same time, a mood board is not simply a visual but rather a tool to capture and project a certain feeling around an idea. Mood boards can breathe life into these ideas and this is precisely why interior designers like to use this process when it comes to communicating their ideas.

But in order to know why every interior designer should use mood boards, it’s important to better understand why mood boards can offer so much value to everyone involved...

Industrial Mood Board

The Value of Mood Boards for Modern Interior Design

It often happens that clients misinterpret a brief or imagine a very different outcome to the vision of their interior designer. What a designer considers “minimal”, a client might consider “boring” and these differences of opinion extend to almost every other nuance and intricacy of interior design.

With this in mind, many designers not only use mood boards to flesh out the story behind their concepts but also to provide a visual presentation of this interior to the client. And providing this visual is especially useful at the early stages of a project, for this is exactly how designers can refine their vision and avoid wasting time on concepts that a client might reject later on down the line.

For instance, Moodzer is an app that enables users to create and share mood boards quickly. The share feature is not to be underestimated as this enables designers to work more closely with colleagues and then share the end vision with the client. But how does this process work exactly?

Orange & Green Mood board

After organizing a selection from thousands of curated images, the app uses this composition to create a collage-like visual. Users can then use Moodzer to edit the shapes, colors, and composition of these images until the mood board captures and conveys whatever fresh ideas you have in mind.

As you can imagine, this can make an app like Moodzer invaluable to interior designers and provide a clear path on which a concept can be created and shared with colleagues and clients alike. It’s also a very practical way of generating new ideas and producing a visual that properly conveys the feeling around a project. After all, words are often sterile in the world of interior design.

Pink Mood Board

Final Thoughts: From Idea Generation to Client Satisfaction

The truth is, many designers appreciate the fun and convenience associated with mood boards but the ability to share these ideas with a client is just as important for managing expectations. It’s also worth remembering that not every client will know what to expect or even what they even want to achieve and mood boards can help bridge this important gap between ideas and expectations.

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