August 10, 2020

Using A Digital Mood Board To Design Your Brand

Branding your business is no small task. You need to be able to communicate what you do, who you do it for, and why in a creative and visually appealing way. A great way to discover your branding style and keep everything consistent in your marketing efforts is to use a mood board. A branding mood board will be a collection of colors, images, fonts, photos, and inspiration that will make your brand recognizable.

Fun Mood Board

What To Include In Your Branding Mood Board

Before you start building your branding photo collage on Moodzer, you need to know what to include. Ask yourself these three questions:

  1. Who does my brand serve?
  2. Knowing who your audience is can be critical information.
  3. What does my business do?
  4. What problems do you seek to solve?
  5. How do I want others to see my brand?
  6. Professional? Serious? Fun? Lighthearted?


Write down the answers and keep them close at hand when designing your brand. In order to create an overall cohesive brand, you will want to pick colors, fonts, and themes that work together. Your mood board can contain:

Professional Mood board

Color pallets (will be used in the logo, branding materials, website, and social media)

Textures or shapes that you like

Fonts (2 or 3 that will use consistently for headings, subheadings, and text)

Inspirational photos that give a visual representation of your brands ideas or goals


If you’re starting from scratch and have no idea what colors you like best, try choosing your inspirational photos first. Start with 20-30 photos and look for themes in their style and colors. Narrow down to just a few favorites and use them to create your color pallet.


How Will You Use Your Brand’s Mood Board?

Your branding mood board will help you design your website and all the graphic design work you need to put your stamp on things. It’s a quick and easy way to make sure all your materials follow the same branding rules, even if you work with freelancers or other 3rd parties to do your design work.

Warm Inviting Mood Board

A brand mood board is also an easy way to get all of your employees on the same page. Sometimes it’s hard to describe in words what you want your brand to become. Having a visual way to describe the emotions and ideas you have for your company can come in handy when onboarding new teammates or talking to new clients.

Kid Friendly Mood Board

Finally, your brand mood board will help you keep a consistent theme and look across all your social media outlets, ad platforms, and even your products or services. Once you’ve got brand recognition, people will know at a glance who they are dealing with. It will give your business a polished and professional look that inspires confidence.


Export or print your mood board, frame it, and hang it in your lobby! Include it in your media kit, or email a copy to your whole team. Mood boards can be fun and useful tools to help you grow your business.

Classics Mood Board


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