January 20, 2021

Using A Mood Board For Perfecting Your Makeup Looks

Fashion designers and makeup artists routinely use mood boards for planning and inspiration. It's a creative process taught in many prestigious courses on the subject. The mood board can be used for inspiration, pitching ideas to clients, and are even a great way to work collaboratively with a team or with your client. 

Who Might Use A Mood Board For Makeup Looks

Mood boards are perfect for both professional and non-professional projects. You could be using a mood board to pitch a makeup idea to a new client, or you could just be looking to reinvent yourself in the new year. 

  • Makeup Artists: Use a mood board to showcase your best ideas to land a cool new job or a slew of new freelance clients. Prove that you can put a stylish look together with a single image collage. You can also use them in your portfolio and while working on projects. 
  • Beauty Bloggers And Influencers: Visuals are essential for blogging and social media. Use a digital mood board like Moodzer to quickly create a look of the day post or a whole beauty tutorial. 
  • Everyday Makeup Lovers: Are you obsessed with eyeshadow palettes and lipgloss? If you're looking for a creative new look or a DIY makeover, then a mood board can help you organize your creative thoughts and figure out your true personal style. 
  • Educators: Use a mood board to teach elements of style, color theory, and makeup application techniques. Visual representations of your lessons can help students retain their knowledge and keep them engaged. 

Elements To Include On Your Makeup Mood Board 

With a digital mood board, you are no longer limited to magazine photos. Now the whole internet is at your disposal, providing a bevy of incredible images to inspire you. Here are some elements you might want to include on your board:

  • Photos of your style icons. These can be actresses, models, or anyone who you aspire to mimick in fashion and beauty. 
  • Photos of vintage styles you might want to incorporate into your new look.
  • Color palettes that compliment your skin or the client's skin for whom you are creating a look.
  • Exact color swatches from the brands of makeup you will be using.
  • Quotes and words that help explain the imagery you are hoping to achieve.
  • Close up photos of techniques you want to use, such as winged eyeliner or bee-stung lips. 
  • Include a face sketch that you've marked up with ideas. Easily photo or scan physical papers you've written on to include in your digital mood board.
  • Photos of the outfits that will be best complemented by this makeup look. 

Sharing Your Digital Mood Board With The World

You can easily share your mood board on social media or through email. You can also export the image to use in presentation decks or incorporate them into different social posts or blog posts. Makeup artists and beauty bloggers can easily create lots of visually appealing content to help grow their following. 


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